Digital Marketing by Rizz

Targeting the right audience is the backbone of your campaign. Spending thousands of your ad money on  irrelevant audience won't give you any results. You must locate your target audience and alter your message based on their demographics; location, interest, age group etc. Now, how can you do that? You can do this by making your own customer personas! What is a customer persona and how do we create one? Customer personas are semi-fictitious profiles that represents ideal customers based on your experience and/or research. We aim to use these personas as single source of truth as to what and who your audience is so you can use these details in your ad campaigns again. What resources can we use for personas? Observation, Analytical data of your website, Social media, Retail location, Customer relationship management, Surveys. How to create a customer persona? Organise your customers by different groups; on basis of age, education level, wor...

Do you own a social media marketing agency or are you a part of one? Have your digital marketing agency ever handled a political campaign in elections or sort of politics project? Are you now facing any problems in running fb ads now? Don't worry we have the answer to that problem... Facebook proclaimed recently that any Facebook Page promoting political content on the platform can ought to follow the platform’s rules for “Ads with political content,” together with a distinguished revealing of the supply of funding and completion of a cumbersome authorization method. Such ads will be archived for up to seven years in a very publicly searchable info. The new policy aims to bring transparency to ads with political content in a shot to preserve election integrity on the platform. What is political content? Facebook’s definition of “political content” is broad, probably sweeping up any promoted news and data on the platform that relates to civic matters. Publishers writing ...