Targeting the right audience is the backbone of your campaign. Spending thousands of your ad money on irrelevant audience won't give you any results. You must locate your target audience and alter your message based on their demographics; location, interest, age group etc. Now, how can you do that? You can do this by making your own customer personas! What is a customer persona and how do we create one? Customer personas are semi-fictitious profiles that represents ideal customers based on your experience and/or research. We aim to use these personas as single source of truth as to what and who your audience is so you can use these details in your ad campaigns again. What resources can we use for personas? Observation, Analytical data of your website, Social media, Retail location, Customer relationship management, Surveys. How to create a customer persona? Organise your customers by different groups; on basis of age, education level, wor...
Welcome readers, this blog is about digital marketing, but i am no expert...i just learn things, apply them and share on this blog for future references. i hope you like the content.