Digital Marketing by Rizz

If you’re a digital marketer or you have just started any aspect of it; you must have heard; “you need to be active on all social media platform”. But let me be very straight forward about it; this is a myth and also a very bad advice. You might be wondering if this is a myth what’s an effective strategy then? Well, let me tell you, right approach to social media is ivesting in a smart mix of channels instead of using ever social media platform with no strategy. As part of your social media strategy you wanna make informed decisions about which social media platforms are best suited by your organisation to reach your customers. • Why stress about it and not use any popular platform instead? ⁃ You may be tempted to use any platform that is very popular which is definitely a must point in your decision making but remind you, it’s not the only about your choice matters because having Impact and driving business from social media requires dedicated time and resources and you sur...

Targeting the right audience is the backbone of your campaign. Spending thousands of your ad money on  irrelevant audience won't give you any results. You must locate your target audience and alter your message based on their demographics; location, interest, age group etc. Now, how can you do that? You can do this by making your own customer personas! What is a customer persona and how do we create one? Customer personas are semi-fictitious profiles that represents ideal customers based on your experience and/or research. We aim to use these personas as single source of truth as to what and who your audience is so you can use these details in your ad campaigns again. What resources can we use for personas? Observation, Analytical data of your website, Social media, Retail location, Customer relationship management, Surveys. How to create a customer persona? Organise your customers by different groups; on basis of age, education level, wor...