If you’re a digital marketer or you have just started any aspect of it; you must have heard; “you need to be active on all social media platform”. But let me be very straight forward about it; this is a myth and also a very bad advice.
You might be wondering if this is a myth what’s an effective strategy then? Well, let me tell you, right approach to social media is ivesting in a smart mix of channels instead of using ever social media platform with no strategy.
As part of your social media strategy you wanna make informed decisions about which social media platforms are best suited by your organisation to reach your customers.
• Why stress about it and not use any popular platform instead?
⁃ You may be tempted to use any platform that is very popular which is definitely a must point in your decision making but remind you, it’s not the only about your choice matters because having Impact and driving business from social media requires dedicated time and resources and you sure as hell don’t want to waste You’re limited resources and maintaining wrong and unfruitful social media handle therefore you must think and choose the one’s that are best suited to to your organisational goals and can help you succeed
• How to choose which social media mix is best suited to my goals?
⁃ While every organisation will focus on its own social media mix there are three steps that might help you in getting a clear picture and helping your decisions making.
1. Research and channels audience
Do some research about what kind of audience does the channel have? Find out about their activities, age group and online presence over that platform.
2. Review researches by third-party studies
you can look up to Google for third-party reviews about that platform that you can get these researches from
– E marketers
– Research centres
– Social media examines
– Business insider intelligence
The sources will provide you an analytics, Data and how consumer and business use social media. which is return help your decision making about social media mix.
Extra extra points to be considered:
⁃ Understand the types of content shared on the platform.
For example videos on Instagram, twwets onTwitter, picscan on Pinterest.
⁃ Specific features that are available on the platform.
⁃ Psychology of userbase can guide your decision.
⁃ You can also determine the specifics by exploring the channel firsthand.
⁃ Monitoring pattern and behaviour.
You might be wondering if this is a myth what’s an effective strategy then? Well, let me tell you, right approach to social media is ivesting in a smart mix of channels instead of using ever social media platform with no strategy.
As part of your social media strategy you wanna make informed decisions about which social media platforms are best suited by your organisation to reach your customers.
• Why stress about it and not use any popular platform instead?
⁃ You may be tempted to use any platform that is very popular which is definitely a must point in your decision making but remind you, it’s not the only about your choice matters because having Impact and driving business from social media requires dedicated time and resources and you sure as hell don’t want to waste You’re limited resources and maintaining wrong and unfruitful social media handle therefore you must think and choose the one’s that are best suited to to your organisational goals and can help you succeed
• How to choose which social media mix is best suited to my goals?
⁃ While every organisation will focus on its own social media mix there are three steps that might help you in getting a clear picture and helping your decisions making.
1. Research and channels audience
Do some research about what kind of audience does the channel have? Find out about their activities, age group and online presence over that platform.
2. Review researches by third-party studies
you can look up to Google for third-party reviews about that platform that you can get these researches from
– E marketers
– Research centres
– Social media examines
– Business insider intelligence
The sources will provide you an analytics, Data and how consumer and business use social media. which is return help your decision making about social media mix.
Extra extra points to be considered:
⁃ Understand the types of content shared on the platform.
For example videos on Instagram, twwets onTwitter, picscan on Pinterest.
⁃ Specific features that are available on the platform.
⁃ Psychology of userbase can guide your decision.
⁃ You can also determine the specifics by exploring the channel firsthand.
⁃ Monitoring pattern and behaviour.
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