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Showing posts from October, 2018

Digital Marketing (part1): Instagram Ad posting tools

Instagram   About Instagram:  Instagram is an online and mobile social network for photo- and video-sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 seconds. For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads.  Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and ta

How to create and manage faceook ads?

  WELCOME back guys, this post is 1st part of social media advertising platforms or social media optimisation (SMO). Very soon i'll be discussing about various social media ads and how to use them, stay tuned... In this post i will be introducing all of you with one of the most popular social site 'Facebook' and how to promote an advt. on facebook.. In my upcoming posts i will be sharing some intresting tools and tactics, all regarding facebook and SMO. Now, let's start with basics... About Facebook Face book  is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin  Moskovitz and Chris Hughes. The founders initially limited the website's membership to Harvard students. Later they expanded it to higher education institutions in the Bo